AT&T kicks off Lumia 920 ad campaign with comedian Will Arnett

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By Daniel Rubino
last updated

On Saturday Night Live last night, AT&T and Nokia kicked off their advertising for the Nokia Lumia 920. In a new ad featuring Arrested Development’s Will Arnett, the 920 was the featured device with the idea of “Working for Will”.

The conceit of the ad is that Arnett is looking for a new personal assistant after his last “Todd” was replaced by the Lumia 920 and he decided to quit. The interview? Simply go to AT&T’s site and there you can play with a virtual 920 where you ad and remove tiles, choose colors and basically get to experience the Windows Phone 8 UI.

The commercial is quite funny and we haven’t met anyone who doesn’t love Arnett, so in our book AT&T has done pretty well here. And seeing as the ad premiered during Saturday Night Live and we imagine will go into regular rotation, we see this a great move.

Head to AT&T’s site for more info (www.workforwill.com) and let us know in comments what you think of the campaign. Thanks, fahdriyami and aubreyq for the links!

Daniel Rubino
Daniel Rubino
Editor-in-chief

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.