By Jason Ward, Monday, Feb 22, 2016 at 1:03 pm EST
If not careful we can be drawn into a reactive discourse that fails to consider the scope of Microsoft's long-term strategy. Keeping our eyes on the big picture, however, helps us to view events with the context of the long-term vision.
By Jason Ward, Thursday, Feb 11, 2016 at 9:05 am EST
In this second installment of "Microsoft's aggressive push to rule personal computing" we look at the company's use of Microsoft Cloud, cross-platform apps, partnerships with automakers and more in their push to assimilate the masses into Microsoft's ecosystem.
By Jason Ward, Wednesday, Feb 10, 2016 at 9:29 am EST
In this first part of a two-part series we'll view how Microsoft has aggressively pushed Windows 10 to leverage its PC install base with the goal of positioning the company for relevance in this new age of personal computing.
By Jason Ward, Friday, Jan 29, 2016 at 12:11 pm EST
In light of yesterday's earning report and the less-than-ideal revenue numbers for Windows Phone, we are re-running this earlier editorial and analysis from November. Microsoft's retreat from the smartphone mainstream space calls for different measures of success and a new way to tell the Windows Phone story. Here is how we see it.
By Jason Ward, Wednesday, Jan 27, 2016 at 12:26 pm EST
From the outside looking in, we've watched Microsoft undergo a cultural shift. But what do employees with an inside perspective have to say about the "new Microsoft?" Microsoft's Chris Pratley, Mike Tholfsen and Chris Yu give us the inside scoop!
By Jason Ward, Thursday, Jan 21, 2016 at 10:50 am EST
Microsoft's HoloLens is designed to guide the industry toward the Windows Holographic personal computing platform. It's a bold move requiring a patient and calculated execution. Microsoft's move to be the platform for holographic computing just may work.
Microsoft's CMO reveals a company that has exchanged fear for ambition. Microsoft's imaginative "no-holds-barred" jaunt into the future makes the company a transformative agent of change for the coming years.
By Jason Ward, Tuesday, Dec 1, 2015 at 11:21 am EST
The path to this "final" version of Windows has been wrought with change and loss. As we embrace the new age of Windows phone, let's not forget the lost elements of the platform that lured many of us here.
By Jason Ward, Thursday, Nov 26, 2015 at 1:28 pm EST
Many people may see Microsoft's retrenching from the mainstream mobile space and focus on select markets as a passive approach to mobile. A closer look however will reveal the firms very aggressive strategy to reshape the industry around its strengths.
By Jason Ward, Monday, Nov 23, 2015 at 10:33 am EST
Microsoft's low-end strategy was successful with growing and maintaining Microsoft's presence in mobile. But what long-term consequences might a large base of budget consumers have on the Windows ecosystem?
By Jason Ward, Thursday, Nov 19, 2015 at 11:09 am EST
During the Spring of 2014 the highly anticipated Surface Mini was canceled at the eleventh hour. After the event where Mini was to be introduced, Panos Panay, the current Corporate Vice President of Microsoft Devices, committed to continue to work on a smaller Surface. Will the highly anticipated "Surface Phone" be the realization of that promise?
By Jason Ward, Thursday, Nov 12, 2015 at 12:38 pm EST
Satya Nadella has assured Windows fans that Microsoft is committed to phone. But certain decisions such as limited distribution of its latest premium phones cause fans to question Microsoft's commitment. Can 100% commitment to phone and what "looks like" half-hearted support coexist? I believe they can and here's why.