By Jason Ward, Thursday, Sep 10, 2015 at 10:42 am EDT
Effectively placing a "Windows Phone Start" screen in front of every Windows 10 PC user is an ingenious strategy. Coupled with the positive association with a trusted tool for getting things done, the Start menu, it is a brilliant long play.
By Jason Ward, Monday, Aug 31, 2015 at 8:44 am EDT
We have our answers. (Again). Industry watchers, analysts, investors, and enthusiasts all had their questions regarding the direction of Microsoft's mobile future, particularly about long awaited flagships, put to rest.
By Jason Ward, Tuesday, Aug 18, 2015 at 10:37 am EDT
Every leader must have a vision. Particularly the CEO of a multi-billion dollar global corporation. Microsoft's bold and ambitious CEO, Satya Nadella, by virtue of his position, must, therefore, have a vision.
By Jason Ward, Friday, Jun 12, 2015 at 9:57 am EDT
Let's discuss how Microsoft is building a base of core universal app experiences set to debut with Windows 10. These experiences are purposed as a comprehensive foundation of work and personal productivity experiences designed to engage users and to showcase universal apps for developers.
By Jason Ward, Tuesday, Jun 2, 2015 at 3:31 pm EDT
In this piece, we'll look at how Microsoft is addressing the challenge of engaging the millions of users acquired through its low-end strategy. We will observe how massive internal organizational changes have laid the groundwork for Microsoft to engage users of its mobile phone platform.
By Jason Ward, Wednesday, May 27, 2015 at 11:52 am EDT
Looking a little deeper at Microsoft How-Old, I surmise the goal of this app has less to do with a user's enjoyment and is more a tool to collect data. I believe it's designed to help Microsoft in perfecting the facial recognition technology the company purposes to implement in Windows 10.
By Jason Ward, Wednesday, Apr 29, 2015 at 6:00 am EDT
"Why don't Windows phones have front facing cameras?"
This was the question posed by my 14-year-old niece from the back seat of the car on Easter Sunday. She will soon be the recipient of a Lumia 635 Windows Phone. Good news right? Well, kind of. The device will be passed down to her from my nephew, her 18-year-old brother who after a second brief stint with Windows Phone has returned to team iPhone. So much for family loyalty.
He does leave these parting sentiments in praise of the Windows Phone UI, however. Windows Phone is fast, smooth and never hangs. Yet, he refuses to hang around. So why no selfies with the Lumia 635 for my teenage niece and all those selfie loving types? Well, what happened was...
We looked at the benefits such a move would bring to the Microsoft ecosystem. In this piece, we would like to look at what Cortana's rivals may bring to the table in attempts to hamper our favorite AI's ambitious advance.
By Jason Ward, Wednesday, Mar 25, 2015 at 1:43 pm EDT
"Our top priority and showcase device for Cortana is Windows Phone. Any discussion or commentary about us giving up or abandoning Windows Phone is crazy talk. Our top priority is to make Cortana so fantastic that it pulls customers to Windows Phone. Period…And if that happens, then we can stop early future speculative talk about Android/iOS." – Marcus Ash, Group Program Manager for Cortana.
Those were the words of Marcus Ash two months after Cortana's April 2014 launch on Windows Phone. This was a perspective shared approximately nine months ago. These words, many of you may remember, followed a social media firestorm. Ignited by earlier statements which alluded to Cortana, Windows Phone fans' cherished and exclusive digital assistant, traversing the platform divide and finding a home on iOS and Android. These words were damage control.
By Jason Ward, Monday, Mar 9, 2015 at 12:29 pm EDT
Am I really positing that the Microsoft Band will beat the Apple Watch? Yes, I am.
How will they accomplish this you ask? While Apple is diligently courting the elite, Microsoft is purposefully launching out into the deep, and they are aiming to commandeer the seas.
Today Apple is priming the masses for the Watch's maiden journey into the "waters of wearables" (see our coverage on iMore). Microsoft by contrast is more subtly and methodically building a system to immerse itself in the developing currents that are directing the wearables market.